SEARCH ENGINE OPTIMIZATION
SEO as an art form
SEO is more complicated than tweeting #catchy #phrases or sharing posts on Facebook at the exact time every day. It is more like a game of football. You need a precise strategy, high technical capabilities and firm tactical skills.
Strong site architecture is a cornerstone of SEO. It must be technically well prepared and built for search engines recognition.
Some parts of that construction are Navigation, Speed, Mobile optimization, Meta descriptions and tags, Headlines and permalinks, Keywords, Local Seo, and much more, but not in any way less important.
On the top of it all, we have Social Media Marketing. (SMM)